If you're anything like me, the first time, heck the first 7 times I did my facebook live, I was absolutely a nervous wreck.
I couldn't pinpoint my fear of why I was so nervous, but I just knew I could feel my heart racing and body slowly turning into a ball of nerves. I learned a few tips and tricks along the way that would help me not only cope with the fear, but figured out how to maximize my Facebook Live for Business that encouraged results. I want to share them with you here in hopes it'll help you shove your nerves to the side and get through your first Facebook Live with more confidence!
1). The day before you decide to do a facebook live, or a few hours before your facebook live, do a broadcast just to yourself. I mean, adjust your settings so that you are the only one that can see the live. It'll be a practice round for you. You can test your audio and make sure everything sounds good and you can just feel a bit more comfortable with what's going to happen and how it all works. When it posts, no one else will be able to see the replay unless you change the privacy settings.
2). Check your upload speed to make sure that when you stream FB Live you have great connection so that you don't get interrupted while you are going live. A great website to do that is speedtest.net. You will want to make sure your speed is at least at 5-10 Mbps or above.
3). Be sure you stay within a strong connection area so midway you won't interrupt your FB Live. For example, if you're in a moving car or even just walking around, be mindful of going in and out of a Wifi zone. If that happens, you might want to stay off Wifi and go live on a 4G service so you don't get interrupted.
4). Embrace the Suck. Doesn't sound glamorous does it. What I mean by this is, don't expect that this is going to be some well polished video where you will look and sound absolutely perfect. Think of it more like a conversation with someone you already know or who wants to know more about you. You wouldn't say the same thing over and over and over until it sounded perfect. AND you wouldn't talk without saying "Ummm.." If that's how you speak, that's okay. Just be yourself. Know that it'll feel like you totally suck and you should immediately delete it after you're done, but know that you did just fine. AND know that it gets easier and easier the more you do it.
5). Keep them at 15 - 20 minutes minimum. Obviously rules are made to be broken, but it's a good general guideline. If you go longer because you've got good engagement and your live audience is loving it, that's fine, but anything shorter than 15 minutes doesn't give enough time for people to hop on and engage with you.
6). When you are wrapping up at the end know that you should wait a few seconds after saying goodbye to sign off. There is a 10 second or so delay. Also, take account that the delay will throw you off because you'll ask a question an no one will answer you. And that's because there's a 10 second delay. So ask a question and keep moving on in you conversation/presentation knowing you don't want to have an awkward 15 second silence while you're waiting for someone to respond to you.
7). Be sure to have at least 3 different talking points about your topic, in case you get nervous and forget what you were wanting to discuss. An easy way to organize this is to have each point written on a sticky note and put it near your laptop camera or your phone camera. That way you aren't scrambling for it while you're live.